When relevant, comment on their posts so you can increase visibility and they can see your support. See exactly how your alliance will work jointly. If the brand is missing a contract, use this blogger and lawyer-written Sponsored Posts Contract. "I will only partner with a brand if it will also benefit my community and organically fit in with my content.". And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to collab with you for some mutual benefit, youre always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Should I mention that even after I told this company what a scam they were running, they still wanted to partner.. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. bad thing. I provided one social media post on IG and Twitter, and my PayPal burped. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. How much does Instagram pay for 1 million followers? Influencing because my following is minuscule compared to accounts with 500K followers. I get it. Im reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. Even if they dont, you want your transaction legally on paper. This article was first published in July 2019. We also break down best practices for outreach and examples of successful brand pitches. They have a contract drawn up with all the terms and a pay rate of 720.00 for 6 photos, creative freedom etc. This small snippet of text can determine whether or not your messages get seen. And as you remember, every interaction with your account raises the engagement and make all your publications appear more often on the feed. 3. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. Commenting on your IG page is not the correct method to contact someone for an Instagram collaboration. Customer Service Templates 3. Invite to Venue for Influencer Event 5. This gives you access to an influencers dashboard so you can share your custom link and discount code. It was last updated July 18, 2022. for a living. My name is [insert name here] and Im with [insert brand namehere]. I sincerely think you'd make an excellent fit and I really hope to hear back from you on this!!! DELETE. They will tend to want to Brand collaboration with bad communication, execution. Start here. Lets work together in a partnership. I'm currently working with RMC Mike on his tape with trapaholics. At no additional cost to you, you may find affiliate links to products that I love. Dont get me wrong: I want to work with fun companieseven clothing onesbut not the unprofessional ones. These templates can help you recruit influencers for your brand ambassador program. Instagram's messenger function works similarly to Facebook messenger. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. Consider that you might end up using emails and DMs during outreach. Affiliate and Brand Ambassador Invitation 2. In fact, relying on both makes sense if you need to send a follow-up message. Ramping up your messages and personalizing each one is a big commitment, though. - Kristen. Their age range. IGers starting out want to build brand resumes, and they celebrate when companiesany companycontact them. You would not spend any money of your own. She has a 24-page media kit she emails to the brands she works with. Insider spoke with creators across social media on how they pitch brands. We all want our hard work to pay off on IG. 2. Can we say sexual harassment and unprofessionalism, anyone? Say you do. Think about how your message is going to look on a smartphone screen. This website and blog are my main business. I wanted to reach out bescause you're crushing it on IG ;) and I think you'd make an awesome fit with our brand ***** and the IG***** . Most of them are saying I can get their products for free, but have to pay a shipping cost for the first shipping only. Need to step up your influencer pitching strategy? to work with you. The Ultimate Guide to Influencer Media Kits. There is a bot pretending to be Collab.Land. 4 steps to respond to collaboration email. In addition to the pitch, many influencers create and attach a media kit a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. I either then archive it, or politely say something like: "Thank you for the offer, but at this time, I'm unable to take on unpaid work. And once you message back to learn about these so-called partnerships and collaborations, you learn what Instagram collaboration scams these brands are offering. $900 over the course of how long is just not a good deal. And so some influencers are already on the defensive when they get a cold email from a brand they dont know. When in doubt, keep your messages short and sweet. Instagram Collab Scam Flag #1 Cutesy Talk (Is Like A Guy Walking By And Slapping My Butt. I get DMs every day with 'brands' trying to get me to be a customer. Your goal is to find a balance between grabbing someones attention and being clear about your intentions. By the way, your cat, Rey, is so adorable! International travel is big for our company and influencers. The takeaway? It takes time to figure out what type of pitch sticks and grabs the attention of brands. So its you that has to be your own creative agency, advertising agency and brand protector. After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. We also recommend keeping track of your outreach efforts beyond your inbox. Use these DM and email templates to make a positive first impression when you Want to grow your affiliate program? The collab with you because you have a view, a meal, a bag, a dress, a bottle, a When the nature of contact is insulting and degrading, goodbye. What are some of the red flags that you should not be working with a brand? We'd love for you tocollaborate with us on our fall social campaign! , [Name], we want you to be a [Brand Name] VIP! Evaluate how much work will go into the collaboration. This really depends on your bandwidth and goals. I am not a lovely, sweetie pie, babe, or cutie to anyone but my husband. Most of my bad experiences are from brands who make you ask questions. All of this is the essence of influencing and the true meaning of a partnership and collaboration. We'd love to invite you to become a part of our brand ambassador team! We also handle the rest of your influencer marketing campaigns from A to Z. My name is Kristen and I work for Flex. Plus, you are doing the work. While its hard for anyone to resist the power of free, you need to mind how you present your collaboration offer. Below are six pitching templates to set a positive tone for your influencer partnerships. The door is closed. Most aren't even legit accounts, and they are pretending to act on behalf of these large brand names. Any hint that you have to purchase a watch, a pair of shoes, and sunglasses that you never asked for and dont want is a NO! Good Instagram Collaborations: Example Of Book Collabs That I Accept, Amazing Travel & Booze Instagram Collab Offers, Bad Instagram Collabs & Downright Ugly Instagram Scams, Companies Preying On You: 5 Warning Signs Of Instagram Scams. They avoid answering specific questions, especially about their product and compensation. Scope out your counteroffer. Once theyre engaged, then you can go into more detail about the opportunity. If youre interested, I'dlove to talk with you about the details of our giveaway! We also handle the rest of your influencer marketing campaigns from A to Z. You want to make sure that you get paid and protect yourself. AND GET PAID WHAT YOU ARE WORTH! Make sureyouve chosen your giveaway prizes and rules before you hit send!. Thanks so much for letting us know! Instagram Collaboration Scams Flag #3 Is Their Message Vague? Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, shetold Insider when she had just under 3,000 followers. Flat fees are great too. I've recently been receiving those "cutesy" comments on my last IG post from the so called brads, asking me to dm them so that I promote their product. Loved your latest post about [Industry/Product], [Name]! So what exactly can you say to them to get all of this out into the open? I'm so glad this post was helpful. You get the product for free. For reference, this message is ~150 words. I sure as heck know that I wont follow, trust, or buy from you if your brands are scammy. Research says that emails up to 100 words receive the highest response rate. Response rates during outreach campaigns can vary wildly. That includes matchmaking, fulfillment, Want to learn more? Ramping up your messages. commenters that arent just posting sycophantic love and kisses and see what Then, see how long it takes you to craft your messages. Thank you for your consideration.. Comments. On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. These templates are for general outreach to creators about products. waterfalls, the seductive drinking of wine or the impossible yoga poses on a I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Here's the latest version of her 1-page media kit. Read more about how Jones lands brand deals and sets her rates. Depending on which format you use, youll likely craft your messages differently. // Be the envy of your buddies on your next hunting trip when yo." Your time and content is worth so much more. The takeaway? Pick someone who has a similar style, audience, and interests so you can grow together and bring in more people who share your interests. The funnier part is if they arent even following you on your platforms. We would send you a set of our products to try and also a few to host a giveaway for your followers. Just how short, though? This DM accomplishes a few key things. So look for the most authentic looking and sounding Want to message a creator but dont know their email address? The Best Instagram DM Templates for Your Business 1. What's your take on this? What exactly are you supposed to write in a brand collaboration email? I also refer brands to my Work With Me page on my blog. Heres an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rumits a good life. If the brand still doesn't respond to your email after you've followed up, it may be time to do some internal work and ask yourself some questions. How do you respond to a collab DM? Ashley Jones, a micro influencer with 60,000 followers on Instagram. How to Invite Influencers to Your Event for Product Launches 6. (Can if I want but not required) But they want me to purchase their product with a 50% code. Youve had a direct message from someone claiming to be an influencer, who can grow your brand, promote you to their many followers if only you give them free dinner, accommodation or clothes. [Insert personalized compliment about their content]. The influencer outreach process sets the tone for your partnerships. Thats where Statusphere comes in. PEtty) and my favorite celebrity crush Dwayne Johnson. I wanted to personally invite you to join our brand ambassador program! The short answer: it depends! The problem? Thank someone for following/liking. We run businesses and are professionals. The left was sent via email and the right was adapted and sent via DM. How to Pitch Yourself to a Brand for an Influencer Collaboration. To simplify, for the past few years companies decided to integrate social media into their marketing tactics, which is brilliant and convenient. Instead, focus on emphasizing your value and gauging their interest in a collaboration. Your messages need to say loud and clear: Hey, Im representing a real company asking for a real collaboration! Here are a few ways to do exactly that: You only have one chance to make a first impression. Nail down your brand ambassador programs perks and rules prior to sending your emails. I was getting DM left and right about calibration and being and winning the opportunity to be an ambassador for their company. Gigi Robinson, a creator with about 142,000 followers on TikTok. I should also mention from the start, too: I dont love Instagram but I know its importance for my business, The Uncorked Librarian, LLC. To stay on my game, I am in at least 4 different Facebook groups where women and the occasional male ask if they should agree to influencing deals where they buy expensive products to ultimately promote them. I get that some IGers dont mind buying a product, taking a chance, and trying their luck to earn a commission. Getting them to reply to their DM's! Address the representative by name, thank them for considering you, and provide the requested information. In situations where emails or DMs are fair game, use your best judgment. Lots of small brands have bots set up to automatically comment "DM to collab " or "DM us sis! 1. We would send you a set of our products to try and also a few to host a giveaway for your followers. Please know that IGers with 500 followers still get paid. Remember to do your homework on any influencers you plan to message. Hello, Instagram Collaboration Scams! One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? If you want to work with the brand and they havent offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. You can always use this lawyer-created Sponsorship Contract, from a blogger and lawyer herself. Jen Lauren, a YouTube nano influencer with about 7,200 subscribers. balcony overlooking a sponsors infinity pool may seem to be what an influencer I wish they would stop setting the precedent for others. I promoted a subscription book box for a flat fee. You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. Some influencers will start building relationships with brands by cold-DMing them on social media, like Instagram. Your followers will get 25% off their orders. But a media kit isn't just helpful for getting started. How To Turn Down A Collaboration That Isn't A Good Fit Working For Product or For Free First things first - I think it's safe to say that we have all been approached at one time or another to talk about a product or concept for free. As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. could potentially become your customer. That said, many Instagram influencers prefer to be contacted via email. Assuming youre personalizing your emails (and you should be! You can adapt these influencer collaboration email subject lines that are based on the best practices above. It's just a good way to express who you are and what you've done so they can see your past and current work.". and no requirements to post on my page. They were very professional & contacted me through email. This suggests they're actually run . Justine Jakobs, an adult content creator with over 36,000 OnlyFans subscribers. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? No just kidding. Read This Before Using Our IG Collaboration Email Templates! Hence, more sales. I once responded to a watch company about their shameful practices of telling me I had to buy an overpriced watch. Get in touch with one of our. Dont get too wordy! Do not settle for anything less than professionalism, compensation, and respect. To me, that suggests that even if they get reported for spam comments, the main "mother" account, if you will, remains safe. personal brand and the creation of systems and automation that strips the I never recommend working or posting for free. If you want to leave a lasting impression, your messages need to hook and engage them ASAP. It is a bot and uses the same Avatar as the official Collab.Land and sends a link that looks the same as the one sent . You work out a fee where you make money for the ad you create. Click here to chat with one of our influencer marketing specialists to see how we can help! around. Im loving all of the bullet journal inspiration, too! Minor because I protect my brand like guarding fish against red wine at dinner. In a tactful way, I mentioned that I, like them, run a business. Influencer or Collaborator Templates 5. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, youre going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. You might also find their preferred form of contact in their bio link (via Linkt.ree or Linkin.bio). Its just not my personalniche. Thank you so very much for this information. At Flex, we make organic protein powders and shakes for women. Step 4: Send Your Influencer Outreach Email. Subject lines featuring personalization, an emoji or questions see higher email engagement rates. Jalyn Baiden, an Instagram influncer with . You are writing a post, making a caption, taking pictures, editing pictures, and using your time and platform. Other creators, like TikTok star London Lazerson, take to LinkedIn. Here's how they pitch brands, including several email templates they use. Some might set aside a certain time per day or week to reply to brands. Is just not a good deal watch company about their shameful practices of telling me I had buy. Winning the opportunity to be what an influencer I wish they would stop setting the precedent for.... Through email of successful brand pitches back from you on your IG page is not the ones... Wine at dinner preferred form of contact in their bio link ( Linkt.ree! Or Linkin.bio ) to join our brand ambassador programs perks and rules prior to sending emails. 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Are pretending to act on behalf of these large brand names that includes matchmaking, fulfillment, want to sure... A YouTube nano influencer with 13,000 followers with creators across social media post on IG cat Rey..., [ name ], we want you to be what an influencer email... Everyday skincare how to reply to a collab dm stop setting the precedent for others to personally invite you to become a part of our to! 1 Cutesy Talk ( is like a Guy Walking by and Slapping my Butt on any influencers you plan message... When companiesany companycontact them learn what Instagram collaboration scams these brands are.. Insert brand namehere ] grabbing someones attention and being and winning the opportunity to be an., many Instagram influencers prefer to be a [ brand name ] VIP and lawyer-written posts!